I am a Graphic Designer/Art Director for Vistaprint based in Boston, Massachusetts. I love the role that design plays today and the importance it has connecting people and businesses to one another.
I believe creativity is key for helping individuals, and businesses gain exposure and credibility. It isn't the only thing though, along with creativity there needs to be collaboration, attention to detail, flexibility, and last but not least management of expectations.
I have worked on projects for small businesses, both corporate and non profit, as well as large International corporations. I love working on teams large and small, helping to develop the concepts of my coworkers as well as my own into trend forward brand identities and industry best design. I've worked directly with vendors, clients and internal business partners to develop designs and campaigns that fit the clients needs.
My main responsibility at Vistaprint is leading a group of designers on the Global Product Design team. I, along with our other Art Directors, am responsible for trend research and working along side our clients to find holes in our gallery online to see what we not delivering to our customers. Our focus is mainly on creating business identities for small businesses.