Vistaprint went through a complete rebrand in 2014. As a leader in personal customization they wanted to give their employees a chance to customize their own identity within the corporation. We came up with the idea of offering the employees the chance to pick their colors and if they wanted to further personalize their cards with their initials. They signed into a portal where they were allowed to choose their colors, if they wanted the "corporate V design" or their initial, and if they wanted foil finishes.
I was also tasked with revamping the navigation icons on their website. They wanted the new branding to shine through to all areas of company, down to the navigation.