TRUE ACRE FOODS
Chewy had already created a grain-free medium tier dog food; American Journey. They wanted to create a “mainstream dog food” to compete with the likes of Purina and Pedigree. We came up with True Acre Foods, we wanted the look and feel to be welcoming but rustic. It started with the logo and allowed us to explore some vintage type treatments and badges.
T R U E A C R E F O O D S A R T
The next step was to create the look and feel of the packaging, and with that came the bag art. There were a few different paths we were originally testing but we ultimately decided to create a rustic woodcut landscape inspired by the style of Steven Noble.
P R O D U C T D I S P L A Y P A G E
This is the PDP that lives on the Chewy website. All of the products that we offer have an accompanying web asset that lists all of the information for the customer. All photos were shot on location for True Acre foods.
D I G I T A L M A R K E T I N G
Banner ads for True Acre, this is just a small portion of the hundreds done.