DR LYONS REBRAND

The most ambitious project I have been involved with at Chewy. This is a full rethinking of Dr Lyon’s brand. The look is more in line with modern apothecary showing watercolor botanicals and a more classic approach. Unfortunately the project is not completed as of this time. I have personally overseen and designed all aspects of this line of food from photo direction, logo design, down to the watercolors used on the packaging.

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HIGH PROTEIN BISCUITS

This is a line of biscuits to go with the American Journey Brand, it follows the outdoor adventure vibe of the brand.

 

PET PROFILES FOR CHEWY APP

Chewy launched a pet profile for the Chewy app and website, you can assign one of these avatars depending on what animal you own. It is a way to keep track of your pets needs.