DR LYONS REBRAND
The most ambitious project I have been involved with at Chewy. This is a full rethinking of Dr Lyon’s brand. The look is more in line with modern apothecary showing watercolor botanicals and a more classic approach. Unfortunately the project is not completed as of this time. I have personally overseen and designed all aspects of this line of food from photo direction, logo design, down to the watercolors used on the packaging.
HIGH PROTEIN BISCUITS
This is a line of biscuits to go with the American Journey Brand, it follows the outdoor adventure vibe of the brand.
PET PROFILES FOR CHEWY APP
Chewy launched a pet profile for the Chewy app and website, you can assign one of these avatars depending on what animal you own. It is a way to keep track of your pets needs.